Your success is not only dictated by how much traffic you get to your web site. The quality of your traffic is paramount. This leads us to mistake number one.
#1Going for vast quantities of traffic instead of focusing on quality.
Getting a 100,000 visitors a month to your website isn’t that hard, but most of those visitors won’t convert. It’s all about getting quality visitors who are interested in your products and services.While this might not get you the greatest traffic numbers, it will give you profitable traffic from people who are genuinely looking for what you offer..
Let me spell it out: Imagine you run a Dog Kennels and breed Spoodles.. Who would you rather be contacted by?:
1000 people worldwide who own a pet… or 10 local people who are looking to buy a Spoodle?
I think that you will agree that the people who are looking to buy a dog are better leads (see what I did there) for your business. If you pitch your pedigree to those 10 potential buyers, you’ll be sure to turn many of them into customers and loyal followers.
While some of your competitors will chase those high traffic numbers… you could be spending less time and making more profit focusing on the good quality traffic in your niche market.
Following this, it is important to know who your ideal customer is and where you will find them and how you can attract their attention. When you have these answers you can tailor your content and strategy to achieve your goal.
#2Spending money unwisely to get higher traffic
It is possible to buy traffic to your site with pay-per-click (PPC) ads. However, this is a short term solution and vast wads of cash are regularly wasted through disorganised or poorly targeted PPC campaigns. Less costly alternatives include; building up your web site presence, social media presence and perhaps a blog. These activities will build you long term traffic and repeat business allowing you to build real relationships with real clients online.
The difficulty with pay per click is that after someone has clicked onto your web site you will have to try to convert them by convincing that your products are superior to your competitors. If you fail, the visitor leaves your site and never to return. If however, you attract them ‘organically’ it is because your quality content appears on the search result page and chances are that you will have what the visitor was asking for. If they like what they see, they are likely to come back and convert to a sale as well as spreading the word about your amazing customer service.
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